1、新闻要素：不可忽略5W1H。（Who、What、When、Where、Why、How）
2、新闻构成：题、文、图、表。
3、题：简要、突出、吸引人。
4、文：导语100至200字：开宗明义，人事时地物。
5、主体300至500字：深入浅出，阐扬主旨。
6、结语100字：简洁有力，强调该新闻的意义与影响，或预告下阶段活动。
7、图：视需要加入有助于读者理解的图片。
8、表：视需要加入有助于读者理解的表格。
9、写作要律：具有新闻价值、正确的格式、动人的标题。
英语广告的格式是：
广告一般由标题、正文、和随文三个部份组成。
标题词数要少，要能引起读者的兴趣。
正文要对标题进行阐释和证实，内容要有吸引力。
随文又叫附文，是传达企业名称、地址、购买商品的方法等附加广告信息的文字，一般出现在广告的结尾。
人称以第三人称为主，时态以一般现在时为主。
范文
With much pressure from studies, do you want to enjoy delicious and healthy food after class? Then come to our restaurant, a perfect place for students to have meals.
Our restaurant provides a balanced diet specially for students. We have traditional local food, such as dumplings, beef noodles, fried eggs and so on, which will help you become energetic. At the same time, protective food is also included, such as vegetable dishes and all kinds of salads. Besides, our restaurant is beautifully decorated and I’m sure it will make you feel warm and relaxed.
Located near the school, it is convenient for you to come. Why not pay a visit? Telephone number: 6668888.
